As Lead Designer at WeAreDevelopers, I've led creative solutions across major projects, including designing every visual element for our annual World Congress, a 15,000+ attendee tech event, and developing real-time responsive stage visuals for CODE100, a coding competition across Europe. I've also shaped WeAreDevelopers' brand identity by evolving our design system, creating Figma templates, and producing motion graphics for easy social media content creation. Additionally, I’ve contributed to web design, developing reusable components to enhance user experience. Explore the following project highlights to see my multi-faceted approach to events, branding, and digital design.
Leading the design for We Are Developers World Congress, a major tech event with 15,000+ attendees, has been a thrilling challenge. I've conceptualized and executed all visual elements, from striking 14-meter-tall signage to engaging social media campaigns. My focus on sustainability led to a reusable design system, minimizing environmental impact while ensuring a cohesive brand experience across three expansive venues. By introducing color-coded areas, I've also enhanced navigation and created a more intuitive experience for attendees.
Code 100, a dynamic coding competition spanning multiple European cities, called for a brand identity that captured its energy and excitement. I developed a vibrant visual system, complete with a custom logo and motion graphics that reacted in real-time to the on-stage coding action. This branding extended across social media, print materials, and on-screen displays, amplifying the event's reach and engaging a global audience of coding enthusiasts.
Beyond events, I've played a key role in shaping the overall We Are Developers brand. This includes evolving our design system, creating Figma templates for company-wide use, and producing motion graphics in After Effects and Adobe Spark to empower the marketing team. I've also contributed to web design, creating reusable components and collaborating with developers to enhance the user experience on our website. From stickers and lanyards to trade show booths and social media campaigns, I ensure a consistent and engaging brand presence across all touchpoints.
