Hi there! Moi!

I'm Anna Salmi

I’m a Helsinki-born Lead Designer now based in Vienna. With a passion for crafting visually striking designs and animations, I’ve had the pleasure of collaborating with some of the world’s most iconic brands. When I’m not leading design initiatives, you can find me learning game design, enjoying gallery openings, or dog-sitting in my spare time.

I designed this fun little game as my portrait using Rive, inspired by the nostalgia of early 2000s dress-up games. Play around with my hair, makeup, or shirt and create your own look!

Lead Designer with a Global Portfolio

Download my Resume

Currently, I work as the Lead Designer at WeAreDevelopers, where I spearhead large-scale event design, brand identity, and motion graphics for international events like the WeAreDevelopers World Congress and CODE100.

Prior to WeAreDevelopers, I worked in-house at Meta through Ogilvy, producing marketing content for Facebook Gaming across EMEA, APAC, and North America.

My career began as a freelancer, where I had the pleasure of working with international clients such as Benefit Cosmetics, Apple, Adidas, TED, and BuzzFeed. This phase of my career enhanced my ability to manage time effectively and handle multiple design projects simultaneously.

Experience

WeAreDevelopers
Lead Designer
March 2023 - Present

Ogilvy, In-house at Meta
Graphic Designer
Jan 2022 - March 2023

Freelancer
Graphic Designer, Illustrator & Motion Designer
2016 - 2022

Mottowasabi
Graphic Designer, Illustrator & Motion Designer
2015 - 2016

MI.NO Shoes
Graphic Designer
2015

Education

Aalto University School of Arts, Design and Architecture
Ba in Graphic Design
2016

Software and Applications

Design & Prototyping:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Figma, Webflow, WordPress

Motion & Animation:
Adobe After Effects, Adobe Premiere Pro, Rive, Lottie, Procreate

Productivity & Collaboration:
Google Workspace (Gmail, Drive, Docs, Sheets, Slides, Calendar, Meet), Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Asana, Jira, Coda, Miro, HubSpot

AI & Emerging Tech:

ChatGPT, Gemini, Midjourney

Soft Skills

Communication, Collaboration, Problem-Solving, Creativity, Time Management, Adaptability and Eagerness to learn new technologies and skills (including AI)

Achievements

Honourable Mentions:
The Illustrator of The Year (Kuvittajat RY, The Finnish Illustration Association) , 2019

Keynote Speaker at LIFT Helsinki , 2018
Lecturer at Aalto University, 2017 & 2018

Press & Media

Vice

BOOOOOOOM

Helsingin Sanomat

Yle

Pupulandia

Exhibitions

Solo ExhibitionWatermelon SugarGalleria Kuvitus, 2021

Group ExhibitionEnter and EncounterDesign Museum, 2017

Need a creative boost?

I'm just an email away.

anna.aleksandra.salmi@gmail.com