Adidas

Empowering Stories in Motion: Animated Social Media Campaigns for Adidas Women

One of my earliest clients, Adidas, introduced me to the world of social media animation through GIFs for Adidas Stelesport, promoting their products with dynamic visuals. Later, I collaborated with Adidas Women on a project that became one of my favorites: honoring Katherine Switzer, the first woman to run the Boston Marathon, through a series of animations for their Instagram page. Working from an audio recording of Katherine narrating her own story, I storyboarded and animated her inspiring journey, breaking barriers in women’s sports. Released as a series of short animations in an Instagram carousel, the project allowed viewers to scroll through her story in captivating, bite-sized moments. Receiving positive feedback directly from Katherine Switzer herself made this project a truly meaningful highlight of my career.

GIF Design
Story Boarding
Brand Engagement
Frame by Frame
Illustration
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